If you address queries to us via a contact form or by email, we collect and use any indications you provide to answer your query.
We would also like to use your personal data and/or any ensuing anonymous statistical information in order to inform you about our products and services with regard to water dispensers, water filters and accessories (“BRITA products and services”), and to send you offers and special promotions (advertisement), or to improve our offers and services (customer analyses).
For the purpose of advertisement and customer analyses, we use (a) your name, title, address, professional and business title and ethnic affiliation, (b) any details saved in addition to this data that we collect from you pursuant to sub-section 1 above, (c) information about your usage of our services (i.e. time, duration, operating system used and any contents considered when retrieving the contents of emails) and also (d) voluntarily provided data that we collect with your consent.
We may also ask your consent (regardless of other consent given to be contacted via a certain type of advertisement) to use your voluntarily provided data. You will partly be asked for voluntary data (which is identified as such) on our forms and websites. It is up to you whether or not to provide such information. If you enter optional information and give your consent, we use this voluntarily provided information together with the other lawfully collected data in order to adapt our information on offers and special promotions for BRITA products and services in the best way possible to you individually.
We contact you by e-mail, if you expressly agree, for example, on relative websites, that we may contact you personally by e-mail with information, offers and special promotions for BRITA products and services that are individual tailored to you and your interests and/or usage.
If you are a private individual, we only contact you by phone if you expressly agree that we may contact you personally by phone with regard to BRITA products and services. We also contact our commercial customers (BRITA professionals) by phone with regard to our BRITA products and services if we can legitimately assume that they agree hereto.
We may, to the legally permitted extent, also contact you without further permission, with advertisement by postal mail for our BRITA products and services.
In compliance with the statutory requirements, we partly engage through order data processing, in other words to take care of the practical realization of advertisement and marketing activities on our behalf, according to our instructions and under our control. This may be, for example, a call centre for phone contacts, printing and letter shops for postal mailings and service providers for sending material by e-mail.
You may object to the collection and use of your personal data for purposes of advertisement, customer analysis or market research, as well as being contacted in a certain manner, at any time, fully or partially, or if applicable revoke any consent given.
Please make use of any provided functions (such as the unsubscribe function in our e-mails), or send a message accordingly by mail to BRITA GmbH, Heinrich-Hertz-Str. 4, 65232 Taunusstein, Germany, with the subject “Data protection policy” or by e-mail to datapolicy(at)brita.net.
When you visit our websites, data (such as the date and time of your visit, any pages visited, the type
and operating system of the web browser you use, as well as your IP address) is temporarily saved in a protocol file.
This so-called server log data is saved for technical reasons in order to provide the website service, and is subsequently required to ensure the security of the system; the data is deleted after seven days at the latest.
The server log data is subsequently used anonymously for statistical purposes and to enhance the quality of our website by the service providers contracted by us (dkd Internet Service GmbH, Kaiserstraße 73, 60329 Frankfurt am Main, Germany).
The server log data is not linked in any way to your personal data or with other sources of personal data.
What are Cookies?
We and our partners use so-called "Cookies" to fashion our website in a most user-friendly way and to enhance the relevance of advertisements for the users of our website. Cookies are small files stored on the user’s hard drive. They allow the storage of information for a determinate period of time and the identification of the user's device.
What Cookies do we use?
On this website we use two types of Cookies: (1) Cookies required for technical purposes, without which the functionality of our website would be reduced, and (2) optional Cookies for analytics, targeting and advertising purposes, generally set by third-party providers:
Cookies required for technical purposes
These Cookies are indispensable if we want to ensure proper functioning and easy navigation of our website.
A deactivation of this type of Cookies would reduce all or part of the functions of the website.
Cookies for analytics, targeting and advertising purposes
Analytics Cookies gather general information on how users use a website, e.g. which pages they visit most frequently and whether they receive any error messages from websites. These Cookies do not collect any data that may lead to an identification of the user. The data collected with these Cookies will not be merged with any other information on the visitors of our website. All information collected with the aid of such Cookies exclusively serves the purpose to comprehend and improve the functionality and services of the website. This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). The information regarding your usage of this website generated by the use of Google Analytics is transmitted to and stored on a Google server in the US. However, due to the activated IP anonymisation on this website, Google will previously abbreviate your IP address within the member states of the European Union and in other contracting states under the Agreement on the European Economic Area.Google will use such information to evaluate your use of the website, to compile reports on website activities for the operator of the website, and to render further services in connection with the use of the website and the internet. Google might transmit this information to third parties where this is prescribed by law or where data are processed by third parties on behalf of Google.
Targeting and advertising Cookies are used to better customise advertisements to your interests. They limit the number of times the same advertisement is shown to you, evaluate the efficacy of an advertising campaign, and analyse how the viewing of a certain advertisement influences the conduct of individual users. Such Cookies are usually placed by advertising networks with the consent of the respective website operator (in this case us). They register a user’s visit of the website and either pass such information on to other entities, e.g. advertising companies, or directly adapt advertisements accordingly.
Frequently, they are linked to certain website functions provided by such third companies. We use these Cookies to create a link to social networks, which in turn may use the information on your use of the website to customise advertisements on other websites to your interests, and also to provide the advertising networks used by us with information about your visit so that, based on your browsing behaviour, you will be shown exactly such advertisements as may potentially interest you. Also in these cases the data collected via such Cookies will not be merged with any other information on the visitors of our website.
A deactivation of this type of Cookies does not reduce the functionality of our website. The Cookies of this type presently used by us are offered by the following providers, to whom you may refer for information on description of the respective Cookies or if you wish to object to their use:
|Provider’s Privacy information||Possibility to opt out|
|Google AdWords||Google AdWords|
|Google Analytics Remarketing||Google Analytics Remarketing|
|Google Analytics||Google Analytics|
|Facebook Advertisement Manager||Facebook Advertisement Manager|
|Double Click||Double Click|
If you would rather receive information about these Cookies directly from us, please contact us via email at: datapolicy(at)brita.net.
How can I deactivate Cookies?
If you wish to generally deactivate analytics, targeting and advertising Cookies, you can easily do so by accessing our Cookies Settings. Alternatively, you may deactivate individual Cookies by clicking on one of the links in the above table (opt out). Finally, you may prevent the use of any Cookies whatsoever by adjusting the settings in your browser accordingly. We wish to point out, however, that in such case the functionality of our website will be reduced if also Cookies required for technical purposes are blocked.
For further information on Cookies and individual providers, you may e.g. refer to www.youronlinechoices.com where you may also object to usage-based online advertising via certain or any tools.
This website uses Social Plug-ins (“Recommended buttons”) of the social network of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The buttons are identified with a Facebook logo.
For details of the purpose and scope of data collection and the processing and use of data by Facebook, as well as your corresponding rights and setting options for the protection of your privacy, please see the information on Facebook: currently available under https://www.facebook.com/about/privacy/.
If you have logged into Facebook, Facebook may allocate the visit to our website to your Facebook account. If you do not want this you must log out before your visit.
This website uses so-called social plug-ins (“buttons”) of the social network twitter.com (“Twitter”), operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. You can recognise the Twitter button by the Twitter logo on our website.
To protect your privacy you have to first activate such buttons on our websites; inactive buttons appear in grey. When you do this, your browser establishes a direct connection with the servers of Twitter. The content of the button is transmitted by Twitter directly to your browser and incorporated by the latter in the website.
We have no influence on the scope of the data that Twitter collects through the button.
By incorporating the buttons, Twitter may receive the information that you have called up the respective page of our website, and at what time, in addition to your IP address, details on the browser used, your operating system and the language settings.
We and our service providers take technical and organisational security precautions in order to safeguard your personal data managed by us against accidental or intentional manipulation, loss and destruction, or against access by unauthorised persons. Our data processing systems and security measures are constantly improved to meet the latest technical developments.
When your personal data is transmitted to us, encryption takes place via a Secure Socket Layer (SSL). Personal data that is exchanged between you and us or another company in the BRITA Group is transmitted via encrypted connections corresponding to the current state of technology.
Of course our employees and the service providers we engage are committed to data secrecy.
If you have any questions regarding the collection and use of your personal data by BRITA GmbH, we will be happy to provide you with the information on personal data stored about you at any time and at no charge. You also have the have a right to rectification, blocking or deletion of your personal data, insofar as the legal pre-requisites are met.
Please send any concerns in writing to BRITA GmbH, Heinrich-Hertz-Str. 4, 65232 Taunusstein, Germany, subject “Data protection” or send an e-mail to datapolicy(at)brita.net. We reserve the right to verify your identity in order not to allow your personal data from being disclosed to unauthorised persons.
As of April 2016